Title of the Book: The New Rules of Marketing & PR Author: David Meerman Scott Publisher, year: John Wiley & Sons, Inc 2007

Thoughts:

I've had this book in my library for a little while now and I'm finally starting to read it.

My initial guess is that this book talks about social identity and how social media comes into play with marketing and PR people, like me.

After I read The New Rules of Marketing & PR, I'll post a review.